In order to preserve this cultural and historical legacy, the Consortium must act on several fronts. Its principal activities include promotion (in Italy and the world) and the improvement of the production measures for Moscato d’Asti docg and Asti docg. In essence, a “credo of quality”, based on some fundamental principles that have always been applied to the key stages of winemaking: from the cultivation of Moscato d’Asti grapes to the making of the wines, bottling and distribution of the products of this extraordinary aromatic varietal.