Well Travelled Penguin service is an online facility designed to help consumers find their ideal ski holiday by harnessing the collective marketing power of small and medium sizes independent ski specialists. Consumers are able to quickly, simply and anonymously request holiday offers from a number of different specialist ski operators without having to visit and provide information to each one separately. All registered tour operators can log-in and see all customers’ holiday requests and use filters (for dates, resorts, prices etc) to select which ones they would like to respond to. Responding to an appropriate holiday request is very simple – our system allows one of your sales team to pull out any pre-loaded data that you would like to use in their quotation at the click of a button. Your offer would also include pre-populated independent ski resort information supplied by ‘Where to Ski and Snowboard’ who, we are pleased to say, are fully supporting this new service. Well Travelled Penguin then ranks and compares the offers that the skier receives. Consumers can ask further questions via the website in order to refine each holiday offer and then book the holiday directly with one of the operators.