YOUR BRAND IS NOT WHAT YOU SAY IT IS, IT’S WHAT THEY SAY IT IS. In other words, you can’t tell customers who you are, you have to show them. Building a strong brand requires careful management of every single point of contact between your company, product, service and your customers. – Why does your company exist? What do you offer and why should anyone care? – How successful are you in differentiating your product from your competitors? – When was the last time you asked a customer what they think? – What’s the total cost of neglecting your brand? WHAT ABOUT STRATEGY? Strategy is the blueprint between vision and execution. Having a plan is important. However, actually taking action and do things is more important. THEORETICALLY SPEAKING, CHANGING BEHAVIOUR IS EASY. Making genuine change for the better in practice is a whole different ballgame. – How does poor leadership impact your company’s performance, productivity, motivation and the constant strive for improvement? – What is the annual cost to your company of all the situations that arise due to misunderstandings? – Why do your employees work in different directions despite a clear company vision? – When company values and principles aren’t respected in practice, how does that impact the bottom line? – How often does your sales force miss ‘buying’ signals in the market by not listening actively? – If you are not currently no. 1 in your industry what will it take to become market leader?