SHER is born in the Dolomites in 2019 and owned by Sara Canali, former executive in the fashion and sports industry with the vision to make the world a little better place for women. The inspiration came from her own passion for an active lifestyle, the desire to grow and develop herself with no fear and the ongoing wish to collect beautiful moments. The result is SHER. An innovative, performing and stylish women sport apparel brand, distributed directly to women all over the world. “SHER” derives from the foundations of the brand: “S”, the initial letter of “sport” and “her”, the female pronoun. Designed together with our customers, SHER's intention is to improve our products and services constantly and use them as instruments to inform, boost awareness and seek personal improvement. At SHER we care about high-level manufacturing close to home with the best partners in the industry, in an ethical and transparent manner. The main mission is to inspire and support girls and women to pursue an active lifestyle with no limits.