Concave Brand Tracking records and analyzes brands' presence and portrayal in entertainment. We track appearances and mentions of all brands in music videos, songs, movies and TV shows in order to quantify and analyze how often they appear and how they are being portrayed. This allows global Brands to assess their Branding strategies’ efficiency, compare it to competition and monitor the overall state of their Brand’s integration into popular culture. For all types of inquiries please contact us at info@concavebt.com.