ETNA Trader is a white label online trading platform for broker-dealers and FinTech firms. Our mission is to democratize trading technology by empowering brokers, FinTech startups, developers, traders and educators with the latest and greatest in electronic trading technology. ETNA Trader features HTML5 white label trading terminal, mobile applications, OMS and a back office to run a retail brokerage firm. Robo-advisors and alternative investment platforms leverage ETNA's OMS and Back Office to shorten their route to market and save on development and IT costs. All ETNA's product are subscription based with convenient pay-as-you-trade models. ETNA has been developing financial technology software since 2002, and ETNA Trader is the brainchild of this shared knowledge capital, coded into one intuitive resource, ensuring fluent engagement for clients worldwide. The platform has been successfully private labeled by such brokerage firms as eOption, LightSpeed Financial, SogoTrade, Planner Securities, Vision Financial Markets, HT5 Trading Solutions, Tradier, Just2Trade.