BNI is the largest and most successful business networking organisation in the world with over 250,000 members in over 9,000 chapters referring over £13bn of business every year. That’s an average of £47,000 per member, and with membership at approximately £1,000 per year, that’s a return on investment (ROI) of 47:1. To put that in context, the average ROI for email marketing is 6:1, direct mail is 2:1 and advertising on LinkedIn is often delivers a negative ROI. Few businesspeople would question the value of word of mouth and personal referral. But it hasn’t always been easy to quantify or predict. Until now. Connection is the currency of commerce and relationships are the key to meaningful connections. We are in the process of establishing a new chapter in Maldon in Essex, to add to the growing number of successful chapters in the county. When we have 5 members, we will start to meet every Thursday morning at The Blue Boar Hotel in Maldon between 6.30 and 9am and breakfast is included. For more information about membership, please write to BNI Director Consultant Lisa Gibbard at Lisa.gibbard@smartpasupport.com or call 07932526395