Parently is a circular subscription service for baby gear. We provide access to new and pre-loved products when users need them, for children 0-8. Remove them when they are no longer needed and fully recondition ready for the next user. Our mission is not only to move families from being consumers to circular users. We disrupt the industry because producers will maintain the ownership of their products. Parently is the enabler for world-renowned brands to take a large step towards UN Global Goals Together with them, we can design a value retention ecosystem that will not only be more sustainable but also give parents an easier life. Parently - parenting made easy.