I am a Freelance UX Designer with 18+ years of experience at digital design agencies and large tech companies. I love turning complex problems into simple and intuitive designs, by aligning business goals with user needs. When I'm not coding, sketching, or pushing pixels, chances are I'm traveling the world. I help solve business problems by designing seamless user experiences. Informed by data, but driven by empathy. Since 2004, I’ve applied human-centered design practices to dozens of digital products, co-founded a design agency, and created experiences that have touched millions of people. I get energy from interviewing users, digging into data, and converting these lessons into actionable flows, storyboards, and high-fidelity prototypes. In addition, I love public speaking, mentoring, and training others about UX. Visit www.rubenboerhof.nl for more information and to download my portfolio.