LESET, founded by Lili Chemla, is a play on the French term for “The Set.” Whether it is the set of people in your life, finding yourself in the right set of circumstances, or pairing together the perfect outfit, there is no greater feeling than when things are all set. Guided by the principles that one should never sacrifice comfort for style when they can have both, LESET delivers elevated essentials at an accessible price point. Debut Lookbook shot by Pamela Hanson, June 2019. Featuring Paloma Elsesser, Laura Love, and Nadja Giramata. BRAND TAGLINE: Night in. Night out. LESET.