Demand for natural resources is encouraging mining companies to work deeper underground and in more remote areas. This can increase the potential for a major collapse that jeopardises human lives. No matter what causes an incident, its ramifications can be extensive for the communities around the mine as well as stakeholders all over the world. The response to a mine collapse can be more emotional than rational, playing on a basic human fear of being buried alive. If a major incident takes place, this fear can increase the scrutiny put on the company that is responsible for both the mine itself and the people that work there. The key issues become: — saving lives — resourcing the rescue operation and managing logistics — managing adverse publicity and handling the media. Minero has been established with corporate social responsibility at its heart. Working with us demonstrates a mining company’s: — adherence to risk management best practice — acceptance of responsibility and demonstrable accountability — moral and economic prudence.