ECOWRAP is a one-stop solution for waste segregation, collection, tracking, and recycling and up-cycling. It is a socially acceptable, technically feasible and financially viable model by leveraging the right technology & aggregating right stakeholder. Ecowrap is solely based on waste segregation by waste generators and creating livelihood for BoP through up-cycling. Execution is the key in our model instead of fancy technology. We are touching the entire value chain by aggregating existing Recyclers, Logistics, FMCG and Self-Help group for up-cycling.