The Ethique Foundation, founded by Brianne West, founder and CEO of regenerative beauty brand, Ethique, is over ten years in the making. Charitable donations and investment in regenerative initiatives have always been a core part of Ethique. Since its beginnings in 2012, the company has donated at least 2% of annual sales to non-profit organisations protecting animal welfare, biodiversity, promoting conservation and human rights around the globe. In the ten years prior to the Ethique Foundation’s creation, Ethique had donated over two million dollars to organisations globally. In the next four years to 2026, we aim to give away ten million dollars through our Ethique Fellowship programme and key partnerships with non-profits such as Mission Blue and the Eden Reforestation Projects. Our mission is to support the people behind innovative, scalable solutions to our most pressing crises, climate change, biodiversity collapse, plastic pollution, ocean destruction. We work with those who are looking to prevent problems, through long-term thinking and bold initiatives. Learn more about our regeneration revolution here: https://www.ethiquefoundation.org