Mercadero is a marketing and business consulting company operating in the food sector. We are specialists in differentiated markets such as speciality, organic, Fair Trade, and GlobalGAP. We develop realistic marketing and business management solutions with our customers, who are often Small and Medium Enterprises (SMEs) addressing European markets. These exporters, manufacturers and primary producers are based in emerging markets all over the world. We also work with Business Support Organizations (BSOs) supporting these companies. Our approach is rooted in values of sustainability, fair business practices and international solidarity. We frequently work in public-private partnerships, where a business approach is combined with wider objectives such as poverty alleviation and environmental protection. But first and foremost, we maintain a high professional standard.