Our journey began when Sue Jones, the CEO & Founder of AMRA, intertwined her devotion to science with her strive for sustainability. Ensuing a degree in Business & Marketing, training in Physiology, and a myriad of courses around the world, Sue was determined to change the beauty industry from the soul of a lab. She merged her experience as a Cosmetology lecturer, with her holistic Fairtrade mission in India to begin a decade of exhilarating research. Sue developed her own luxury skincare brand alongside expert scientists, leading to what AMRA has become today. AMRA’s vision is to craft products devoid of any ingredients which do not reflect the brand ethics. We believe in curating luxury products to immerse guests in an opulent lifestyle with alluring and precious spa journeys. For that purpose, AMRA undertakes sustainable practices, and we do not test our products on animals. We feel strongly about our responsibility to protect, honour, and uphold the environment.