Terminus Web Group
www.terminuswebgroup.comWhen a team of people experienced in different fields works together toward a common goal, the result is a greater product than any one of them would have built by themselves. We build marketing campaigns for the internet, from website design and upgrades, through active marketing through channels such as social media and search-based advertising, and others. Do-it-yourselfers and people who use one of the free website builders like us because as consultants, we help them go beyond the nuts-and-bolts an operate their site as a marketing tool. We build their image with our production services: high-level graphic and video content, and other outreach tools, like podcasts and building a social media presence. Our services combine to create custom internet marketing strategies: - Website design - Graphic design and illustration - Video and podcast production - Business-specific photography - Copy writing - Social media management - Keyword and search engine optimization (SEO) analysis and planning - Competitive matrix research - Local strategies Lucy is a hairdresser specializing in hair straightening.Her original website was built with photos from the internet, and her marketing centered around hoping people would search for technical terms describing her product, like "keratin hair straightening" or "brazilian hair straightening." She told us that her website was not doing anything for her. We replaced her pictures. Instead of high-polished "stock photography," she used her camera to take before and after pictures of her clients' hair. The real-world quality of the photos gave her a more credible appearance, since visitors could see real pictures of what they could expect. Then, we went a step further in looking for terms which people would actually use when they wanted her service (whether they knew that's what what they wanted, or not). We found "straightening curly hair," which attracted more customers to her than every other term she had used, combined.
Read moreWhen a team of people experienced in different fields works together toward a common goal, the result is a greater product than any one of them would have built by themselves. We build marketing campaigns for the internet, from website design and upgrades, through active marketing through channels such as social media and search-based advertising, and others. Do-it-yourselfers and people who use one of the free website builders like us because as consultants, we help them go beyond the nuts-and-bolts an operate their site as a marketing tool. We build their image with our production services: high-level graphic and video content, and other outreach tools, like podcasts and building a social media presence. Our services combine to create custom internet marketing strategies: - Website design - Graphic design and illustration - Video and podcast production - Business-specific photography - Copy writing - Social media management - Keyword and search engine optimization (SEO) analysis and planning - Competitive matrix research - Local strategies Lucy is a hairdresser specializing in hair straightening.Her original website was built with photos from the internet, and her marketing centered around hoping people would search for technical terms describing her product, like "keratin hair straightening" or "brazilian hair straightening." She told us that her website was not doing anything for her. We replaced her pictures. Instead of high-polished "stock photography," she used her camera to take before and after pictures of her clients' hair. The real-world quality of the photos gave her a more credible appearance, since visitors could see real pictures of what they could expect. Then, we went a step further in looking for terms which people would actually use when they wanted her service (whether they knew that's what what they wanted, or not). We found "straightening curly hair," which attracted more customers to her than every other term she had used, combined.
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Internet Marketing Trainer and Consultant
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