Our purpose as a boutique CX consultancy is to make a REAL and significant difference in customers’ experience with brands. However, we see ourselves as being in the business of “human experience”, because experience extends beyond that of customers. Other people’s experience, such as employees, partners, suppliers, etc. are all important in a brand’s ecosystem. Our competency in qualitative research methodologies grounds our thinking and our passion for human connection drives our efforts to constantly improve experience. We use our strongly developed empathy skills to understand our clients, and their customers’ needs and challenges. Then we design the best possible solution for their challenges because we understand their context. We don’t have off-the-shelf products or solutions - every project is uniquely conceptualised and crafted. Our approach centres on understanding, changing and managing “people” behaviour, leveraging human connection for customers and employees.