CoPilot is a free personalized commerce app helping consumers navigate big ticket purchases, starting with shopping for, buying and maintaining their cars. CoPilot monetizes via embedded fintech. We're hiring! Consumer Solution: A car is a consumer’s first or second most expensive purchase, typically involving a major loan and spending thousands more on insurance. With over 1,000 models available and over 6 million different cars for sale online, consumers who don’t know much about cars face an overwhelming three-month shopping experience where they inevitably feel the deck is stacked against them. Enter CoPilot – a free personalized commerce app helping consumers quickly, easily and confidently navigate every step of shopping for, buying and owning a car. Unlike traditional car shopping apps, which require extensive auto knowledge and prolonged search sessions to find success with, CoPilot enables non-expert consumers to achieve far better outcomes in as little as 15 minutes a week. CoPilot also advises its members on maintaining their cars cost effectively while providing the best deals on auto insurance via a marketplace model - creating a win-win revenue model: CoPilot only makes money when its members save money. Distribution Strategy: CoPilot takes inspiration from the Credit Karma freemium model which provides credit enhancement advice to consumers for free and earns revenue by helping members save money on products such as credit cards. CoPilot is hacking the demand side of its marketplace through its expert assisted, free, personalized commerce experience. Members trust CoPilot is 100% on their side because, unlike other car shopping options, dealers cannot pay to influence its recommendations – CoPilot’s only revenue from car shopping is tips from happy buyers. Over time CoPilot plans to expand to other big ticket purchases as well as other insurance categories.