Lillybee University is the brainchild of Kassie Rempel, an admitted shoe-freak and born-and-bred Carolina fan. Kassie founded an e-commerce shoe boutique called SimplySoles, and sold it in 2012 to focus on her new passion – footwear for fans. While it’s true she “technically” created the line just so she’d look spiritedly stylish at the Dean Dome, Kassie and her dynamic business partner, Lisa Palmer, are thrilled to be able to share the collection with fans of all sorts (even with Duke fans).