The LifeFit Group is a leading fitness and health platform in Germany, uniting several fitness brands from the boutique, high-value-low-price and premium segments under one roof. The Group is committed to inspire and support its customers to live their best lives through personal, fun and focused health and fitness experiences. We believe that everybody has great potential – and we provide motivating opportunities to unleash it. In order to achieve this, LifeFit Group combines eight successful fitness brands from the boutique, „Full Service Best Price” and premium segments: Fitness First BLACK und Fitness First RED, ELBGYM, Barry’s, Smile X, The Gym Society, Pure Barre, Club Pilates and In Shape.