Health Haven helps individuals - regardless of location, background or expertise - in their pursuit towards reaching their fitness goals. It does this through several technological offerings, including a mobile app that facilitates the searching, finding and connecting of people of all abilities with personal trainers and fitness professionals according to each individual's bespoke requirements. Other services (current and in progress) include a website for matching those looking for a trainer with the most optimal trainer for them, automatically, and sponsored bootcamps around the UK. Having been launched as a student led business out of the University of Birmingham, the company has always kept the student community in mind when designing products that are affordable, effective and diverse. GymBuddy's vision is to lower the barrier to health and wellbeing services, locally and then globally. By already providing a platform that allows the instantaneous booking and purchasing of workout and nutrition plans, 1-2-1 sessions, massage therapy and fitness advice - it is well on its way.