Normally is a design and research studio putting data to good use. We bring design, research and engineering together to explore and exploit the potential for data to benefit people, society and the planet. We design, research, innovate, experiment, prototype, speculate, develop strategies, make tools, create knowledge and run pilots in order to explore, exploit, understand, develop, improve, experiment and challenge data products, services, capabilities, strategy, science, models, efficacy, stewardship and consequences.