SimpliFed is democratizing access to baby feeding and breastfeeding services by providing high-quality virtual care that is covered by insurance. The Ithaca, New York-based company envisions a world where every parent feels good about feeding their family – because baby feeding and breastfeeding is central to maternal and infant health. Founded in 2019 by Andrea Ippolito, a biomedical engineer and mom of two, SimpliFed provides evidence-based and inclusive virtual baby feeding services to everyone, no matter how they choose to feed their baby. Simplifed’s mission is to create a new model for optimal baby feeding by building trusted relationships with parents, partnering with healthcare payers and providers, and shifting policy, practice, and narratives to drive health and economic equity, starting with baby’s first foods. For more information on SimpliFed: https://www.simplifed.com/