We discover, build, scale and manage ambitious internet businesses just to disrupt the staus quo! But mostly we want to help and change our world. We embrace and embody the Blue Ocean Strategy, that's the simultaneous pursuit of differentiation and low cost to open market spaces and create new demand. We're all about creating and capturing uncontested market space, so that we make the competition irrelevant. It's based on the understanding that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players. mciroMNGMNT incubates and invests in internet and technology business ideas. We provide deep development, operational and marketing support. We build startups and own the intellectual property rights to various models of internet retail businesses. The model is known as a startup studio or a venture builder. To successfully launch our new businesses we concentrate on three key components: the right perspective, a clear roadmap and supreme confidence at every level.