"Voina i mir" (voinaimir.info) is a Bulgarian commentary website, which I started as a personal blog for sharing my thoughts about politics, history, economics and culture. It has since grown into a full-fledged website with 8 regular authors and dozens of guest authors. For 2017 we have had a total of 150 000 unique visitors from Bulgaria and the Bulgarian dyaspora abroad with a total budget for marketing of $0. All of the reach has been purelly organic and some of the articles have since been reprinted in some of the biggest media outlets in Bulgaria - Nova TV, bTV Media group, the newspapers "Sega", "Dnevnik", "24 chasa", as well as the websites Investor.bg and Offnews.bg.