Our vision is to enable better food choices for individual people and communities in general. We believe in the potential of personalised nutrition by developing digital platforms and services for retailers and other food professionals. By digitising food data and food preferences, we want to make the unique match between consumers and their food selection possible. Our aim is to ultimately improve the well-being of people and to contribute to their health in the long run. Our mission: SmartWithFood wants to support informed decision-making for consumers when it comes to buying and consuming food. Our integrated Food Platform (IFP) is based on the latest views on food databases, new technologies, scientific insights, data intelligence and new food habits and trends. Supporting the consumer in choosing the right food is our goal, whilst making this process a pleasurable experience.