Securite Assurance is one of the oldest insurance companies in Lebanon. It started its operations in 1955 as the agent of Union des Assurance de Paris (UAP), which was one of the largest insurers in Europe. Following the merger of UAP with AXA, shareholders decided to create a local insurance company, and this is how Securite Assurance came to life. Today Securite Assurance holds a robust financial standing backed by one of the highest capital in the market. The company manages assets amounting to ~50 Mn USD, and issues more than 300,000 policies per year. Securite Assurance operates throughout Lebanon via its 10+ branches. The company also has presence via its sister company ISA throughout the MENA region where it is a leader in the travel insurance and cargo insurance markets, and where it has partnered with more than 40 insurance companies and thousands of sales agents. Securite Assurance enjoys a solid backup provided by highly rated reinsurance companies and reputable administrators. Securite Assurance’s goal is to become a customer-obsessed insurer to the point that it becomes the obvious and evident insurance partner for brokers and end-clients, the top of mind insurance brand—when you think insurance we want you to think Securite. The company’s vision is to be the evident insurance partner; or in other words to become the top-of-mind insurance brand—when clients think insurance we want them to think Securite. To reach this vision the company turned itself into a customer-obsessed insurer to the point that it becomes the obvious and evident insurance partner for brokers and end-clients. Today the company places the client at the center of what it does, and engineers most of its practices accordingly. At Securite clients are not a policyholders or claim numbers. They are more than that. They are human beings with specific needs. Understanding those needs and acting on them promptly is the challenge, and it’s what we do well.