Tired of seeing promising strategies poorly executed, a group of brand planners, creatives, researchers and innovation consultants, decided to roll up their sleeves. Despite their different backgrounds, they were united in one core belief: creative effectiveness lies in the mastery of detail. We founded Dot the i on this belief, and we bring it to every project we have the honor to work on. That's why we say... Be loud about the simple things that most people overlook. The difference between good and great is attention to detail. Dot your i’s. Cross your t’s. The truth of every story lies in there. Details aren’t details, they make big things happen. __ Crafting Brand Identity, Strategy and Experience since 2019.