Gtec is a marketing engineering firm specializing in software and key technologies. Our in-depth knowledge of the industry and our understanding of the specific issues related to it allow us to provide our clients with relevant vertical marketing solutions, from strategy building to operational implementation. We work with our clients on all types of market issues (global and/or targeted) in collaboration with their executives or marketing departments: sales development, commercial industrialization, market evangelization, pricing, reorganization of distribution and communication mechanisms, range issues, new markets or new products, etc. Our methodologies are rigorous and particularly well adapted to technology sectors and their characteristics of innovation, product technicality, evolving business models and sometimes early internationalization. Gtec is particularly well known in the IT sector, with a large number of references with software publishers and active collaboration with various competitiveness clusters, incubators and other innovation partners. http://www.cabinet-gtec.fr