Whether for a bootstrapped entrepreneur or a well-established MNC; there are times when talent and resources are not readily available to work on new ideas. It is difficult to allocate the bandwidth from the current pool of resources for a pilot project or to test a new business model. Short term budget approvals are a nightmare when one doesn’t have long term clarity if the project will take off as desired. Given the fluctuating market dynamics, it is not always feasible to give attention/ resources to a new idea or to test out new business vertical. Hiring new talent is not only expensive but also is a time consuming affair. In addition the diversity of profiles needed for a single project could act as a deterrent in exploring new growth areas. Priti Zararia Consulting addresses precisely these areas for business leaders and owners. The On Demand Consulting and Advisory Services act as plug and play models to address situational demands for any new business. A project based funding can be easily approved than establishing a new team. Priti Zararia Consulting can adapt, strategize, implement solutions and hit the ground running for nascent, early-stage businesses from day one of collaboration. The consulting services are offered by the hour, day, week, and month or at a fixed price. Hiring of industry experts at fraction of the CTC is a great value proposition for not only start-ups but also for larger organizations that have to wade through longer approval processes for new initiatives. Testing through pilot projects gives confidence to senior management instead of being perceived as an indulging exercise.