Myles Hoffman founded IDENTITY Artist Management in his dorm room after combining his enthusiasm for music and business-driven mindset he adapt from his entrepreneurial family. Indie-pop songwriter-artists Joshua Quimby and Ruthie Jaramillo are currently managed under IDENTITY. IDENTITY is also responsible for the the artist interview series, DormInform, a podcasting platform used to promote acts found on Myles' Release Radar and Discover Weekly and their respected management companies.