HEDGE is the product of the constant work and the experience obtained, throughout its more than 15 years of career, by a CPA who, since his times of last semester student, when he did not find an interesting topic for his thesis, was fortunate that the tax reform of 2002 had just been published, in which the transfer pricing (TP) regime was introduced in the Colombian context for the first time. This is how, said accounting student undertook a thesis project entitled "Structuring and guidelines of international transfer pricing regime for Colombia", which is still used as material of study and consultation in the University, given that it includes one of the first TP studies developed in the country, with a real case. As he was linked to the local firm PKF-Amézquita, he had the opportunity to initiate and direct the practice of transfer pricing from 2003, developing projects, even, for the member firms of Ecuador and Peru, teams that he also trained. In this firm he was until the end of 2007, when he was called by Deloitte to occupy a vacancy of Senior experienced, reaching, in 2016, the position of Senior Manager of this Big 4, assuming Partner roles, as he had other managers under his charge. In 2017, he decides to create HEDGE, giving another way to his career, with the purpose not only of having the satisfaction of stating up a project that reflects his vision on the matter but to better balance the relation between his professional life and his personal life. HEDGE is a specialized firm in the field of TP, which has been differentiated by offering solutions designed to bring value to its customers since, although they remain being an obligation of compliance, when are applied with a strategic approach, they help in the achievement of business objectives, since their foundations are, precisely, the business models and value chains. Our value proposition is to go beyond the preparation of a documentation addressed to the tax authority.