The It Factor Ltd. is a full service marketing agency founded by Natasha Borota in 2003 that offers that little something extra. We work with your team to create innovative marketing strategies and/or provide the ideal sponsorship opportunity to promote and build up your business, product and brand. Our services include but are not limited to Event Planning, Celebrity and Speaker Bookings, Digital Marketing, Media Planning and Buying, Email and Direct Mail Marketing, Guerilla Marketing and Sponsorship Opportunities. Hire us for event planning and watch your event go from everyday to extraordinary! If you want to book a speaker or celebrity appearance, our team will work with you to determine which celebrity has the right "It Factor" to endorse your product or to enhance your event with a speech/ appearance. With or without celebrities, our marketing agency can manage all your event planning, sponsorships and overall marketing.