Kindness.org is a global nonprofit with roots in London and New York City. We believe that kindness is an essential ingredient in social change. Through scientific research, education and storytelling, we’ve made it our mission to educate and inspire people to choose kindness. With our kindlab, we are building the first measurement index for kindness, collecting and analyzing data, and activating our community through our new Citizen Scientist program. To study and promote the role of kindness in workplace culture and populations experiencing homelessness, we’re partnering with organizations who share our research-led focus. Through our digital platform, live events, and thriving audience on social media, we are connecting behavioral science to action in real life—and in real time. No matter who you are or where you’re from, anyone can choose kindness. To take the kindness pledge and receive ideas for your first act, visit us at kindness.org.