We are Vetor Lab, a creative lab that specializes in creating and producing new and innovative kinds of immersive experiences for agencies and brands alike. As part of South America's highly awarded 3D and animation powerhouses Vetor Zero and Lobo, Vetor Lab pulls its momentum from a group that has been working with innovation and technology for the last 20 years, doing CGI and animation projects for agencies and brands all over the world. Lately, we have our sights pointed towards creating and producing the best VR, AR and Mixed Reality content possible, pushing the limits of what is possible in storytelling using the latest technology tools available like 360 video, ARCore, ARKit, Oculus, Vive, Hololens and Magic Leap. Be it as a standalone piece or as part of a 360 campaign (digital and/or experiential), we can conceive the whole user experience and storytelling and deliver truly immersive and interactive experiences for the user.