We power insurgent brands. Enduro Supply is the leading sports & lifestyle brand builder and distributor in the Middle East. Founded in 2015 by former professional triathlete and serial entrepreneur Omar Nour, Enduro distributes 18+ brands across 9 countries and 60+ retailers. We launched & grew Swiss born ON Running to become the fastest growing sports brand in the Middle East. Our world class team goes beyond industry standards by providing a one-stop shop for brand building & distribution with an emphasis on award winning storytelling. We treat our partner brands as if they are our own.