We are a digital first Direct to Consumer brand into the health and wellness space. ‘Pura vida’ is a Costa Rican expression that literally translates to “a pure life” but means so much more than that. It is a philosophy, a common greeting and a way of life. A tiny bit of wisdom that denotes the way Costa Ricans look at the world - focusing on what’s important in life and always to taking a moment for yourself to appreciate the beauty within & around you. At Pura vida, we try to imbibe the “Pura vida” philosophy by using natural ingredients in its’ purest & most bio-available form to formulate products that are highly effective and provide maximum benefits for the human body without any side effects. Backed by a panel of doctors & formulation experts, each product and its formulations have been carefully researched, studied & thoroughly tested before releasing it to the market. We aim to create a brand that enables people to become the best versions of themselves.