A DIY record label, independent since birth. More at www.selfgroup.org. ----- Self Group in the present day isn’t a new thought or endeavor; it’s the culmination and result of seventeen years of work, practice, drive and devotion to a craft and refusal to be sidelined because a management company or booking agency or label “has a full load right now.” To quote Krueger in a recent interview with German magazine Lax Mag, “You can’t expect anyone to do something for you that you’re not willing to do yourself first.” Since making that fateful decision ten years ago and getting in the van Krueger has signed five record deals, worked with a number of different booking agents and other music industry based companies and services worldwide. Self Group is a decision, one that takes an entirely and all-inclusive DIY approach from writing to recording, manufacturing, releasing, promoting and performing a catalog exclusive to its creator.