BonChon Chicken, meaning “my hometown” in Korean, is a global/ quick-service restaurant brand that originated in Busan, South Korea in 2002. It began making waves in the global arena in 2006 as it entered the US market. Soon after, it began spreading in Asia. BonChon Chicken Philippines opened its first store in November 2010. In just a little over 3 years, with over 80 locations nationwide, BonChon may be considered one of the fastest-growing QSR’s (Quick Service Restaurant) in the country, apart from being the biggest Korean–style crispy fried chicken chain locally. The company is on an aggressive expansion mode and more stores will be opened within the next several months.