Hello, my name is Roger Halaby and I’m a communications addict, strategist & entrepreneur who believes that marketing is a way of life, a positive habit. Do you want to kick off with something new? Are you facing issues with being promoted? You are not selling? Your brand is good but not doing well? Heard lot of opinions? Wasted lot of time and money? Many told you this or that would work, but it didn’t? Then you are in the right place. No matter the competition, market situation, force majeure, pandemics, or whatever obstacle that might occur, when practicing correct marketing, you should get positive results. I will bring to your attention the basics of business marketing and the blend of experience in the MENA region across various brands for the past 20 years along with the combination of senior academics and senior experience, no-bullshit involved.