Effective Intelligence combines Machine Learning, huge datasets and proprietary data enrichment software to provide actionable customer intelligence solutions. We specialise in Customer acquisition, Lead generation and Contact data update and enrichment solutions. We assist in many industry verticals helping customers optimise their data to enrich and extract maximum value to help solve enterprise and customer information challenges. As experts in data and customer insights our dedicated data marketing division are able to assist with, marketing optimisation, advanced data analytics, campaign execution and customer tracing. EI has assisted some of the largest JSE listed companies in South Africa by improving their database marketing efficiencies and operational processes as a result growing profitability and revenue from current and potential customers. Our unique approach to data ensures that we outperform out competitors and exceed client expectations.