White Pine Investment Company began in 1997 with a vision—to invest client money wisely by using sound investment principles, while maintaining an objective emotional viewpoint. Much of White Pine's client base are people near or in retirement who are comfortable with their finances, but not so wealthy that they can spend indiscriminately. They need a well designed plan that will take their assets through their retirement years. Many are interested in generational issues and the education of their family members about financial basics. We encourage all family members to speak with us about their financial situation. Just as life’s inevitable storms hit each of us at unexpected times, every investor in the securities market will experience storms that will cause doubts about his or her financial well being. Our goal at White Pine is to help you navigate through those disturbances to ensure that the financial goals you have set for yourself will be met in the long run. Peace of mind, trust and confidence are all important links to how your account will be handled at White Pine. The thing that brings these qualities together and blends them for the success of your financial plan is the relationship we will strive to develop with you. You see, our desire is not only to manage your investments. It is to know who you are as a person.