The Creative ID™ unleashes peoples' inherent creative powers within organisations and teams. Born in business, back by science. The Creative ID™ psychometric tool has been developed in partnership with The Sheffield University. Since 2008, we've worked with individuals and teams across a range of different companies including Heineken, Unilever, Colgate-Palmolive, L'Oréal, HSBC, ABInBev, Pernod Ricard and GAP. Everyone is creative... in different ways!