Clarity Communications is a public-relation company that promotes its clients by making them seem as successful, important and exciting through press releases, company profiling, copy-writing, content marketing, and blogging after conducting intensive primary and secondary market research. It is founded by Ms. Sowmya Iyer who has 20-years of amazing experience in the public relations domain managing diverse clients across industries such as real estate, lifestyle, finance, HR & education, agrochemicals & others. The company offers services like brand building, authentic story-telling campaigns, media relations, digital PR, social media management, media monitoring, traditional PR, creation of social media post and in-house PR training to middle management of other businesses. Clarity has been actively updating its content development processes and techniques according to the socio-political, economic, cultural, geographic environment, and latest technologies. It specializes in analyzing and interpreting existing content using text analytics-based NLP (natural language processing) algorithms, identifying deep-engaging content factors, and then producing intelligible condensed content for the targeted audience. The company has completed more than 150 projects which include 100+ unique clients and 600+ press releases. It is presently employing 10+ creative individuals who are passionate about content development and digital marketing. Clarity aspires to be the best among the niche players in the content market through its media as well as non-media-oriented efforts of public relations