LIFT is a healthcare marketing agency serving hospitals, health systems, medical device companies, and the pharmaceutical industry. LIFT specializes in human-centered insights and strategy for healthcare marketers seeking to impact what we call Share of Experience™. Our team of experienced healthcare research, marketing, strategic, creative, and design professionals do the kind of work one might expect of a multi-disciplined healthcare marketing agency: consumer insights gathering; brand creation and voice development; brand marketing; hospital service line marketing; patient support programs; internal communications support; and other related activities. LIFT creates and delivers both digital and “traditional” marketing strategies, programs, and assets. Our unique expertise is expressed chiefly through proprietary and integrated applications of ethnography and design thinking programs that promote the uncovering of the human condition and the understanding of key truths related to consumer and associated stakeholder lived experiences. Our expert focus on human understanding and design thinking (diverse stakeholder co-creation) sets the stage for the creation of more powerful marketing strategies and solutions that are imagined and implemented with a deep understanding of stakeholder reality. Our approach is simple: Understanding fuels thinking fuels strategy.