Established in 2010 by two Hong Kong young designers, Doughnut starts with the brand vision to “Pack Your Dream”. We aim to produce high-quality backpacks and travel essentials, offering the best user experience to the customers. We are a natural blend of eastern culture and western contemporary. We own our own factory and make only hand crafted high quality bags and accessories on small runs, ensuring that the product quality is second to none. Already well established throughout Asia with a strong base in Hong Kong, Japan, Korea, Mainland China and the surrounding countries. Since 2015 we launched into the USA and EU and now have 10 distribution partners across the region. We are now stocked in over 600 doors worldwide and currently have 4 own brand stores in Hong Kong and Taiwan. We love working on colab partnership projects as well.