Illusion Art Museum Prague (IAM Prague) is the Czech Republic’s first museum dedicated to illusions and trick art, conveniently located on Old Town Square, directly across from the iconic astronomical clock, locally known as Orloj. IAM Prague’s exhibits bring to life historical techniques of creating illusions in art into the 21st century selfie and social media age, with a touch of local flair, and encourages guests to touch and interact with all of its exhibits.