Data-driven. Entrepreneurial. Opinionated. hy is an ambitious growth consulting group in strategy, innovation, pricing and digital transformation. We help managers turn their organizations into the winners of the 21st century. Since its foundation in 2017, hy has completed more than 300 projects with more than 150 customers. hy is a legally independent subsidiary of Axel Springer SE, one of Europe’s leading media and technology companies and a pioneer of the digital transformation. Today, 87 percent of Axel Springer SE’s profits come from digital business models. Using this experience, more than 70 digital experts, strategists, analysts and company founders at hy support our customers in the development and implementation of new business opportunities, in building sustainable connections to the tech ecosystem and in driving the cultural transformation. At hy we are rethinking and future-thinking consulting, and creating a different mindset towards it. In short, we are redefining consulting. To find out more, go to hy.co or follow us here on LinkedIn.