Magellan Transit Media delivers Out of Home Media via TruckSide Advertising. TruckSide media is an effective alternative – or complement -- to traditional out-of-home media campaigns, especially in those markets where outdoor advertising might be over-priced or limited by coverage and/or availability. Independent industry research has shown that TruckSide marketing yields a 30% increase in awareness overall, with a 50% increase among your target demographic. Magellan specializes in the top 60 markets and can deliver your message within most of the top 150 markets, based on city, metro area or DMA. We customize each program based on your geographic/demographic needs.  Penetration can be at the #25, #50 or #100 GRP levels.  Magellan effectively delivers your highly-targeted message by leveraging the demographics of office, warehouse, grocery, c-store and/or drug store environments broken down by county, zip code, distribution channels and/or population density by employment