Metaphase is the leading expert in ergonomic product design and worldwide specialists in the design of handheld products. Their portfolio of work ranges from robotic surgical systems, surgical instruments & disposable test kits to mobile and computer input devices & wearables through to food & beverage packaging, beauty & personal care products. Metaphase, has developed breathtaking design innovations for several of the world’s most prestigious and influential brands and scorching start-ups including MEDTRONIC, AMGEN, COVIDIEN, SONY, PFIZER, COCA-COLA, COLGATE-PALMOLIVE, BRISTOL-MYERS SQUIBB, J&J, MOTOROLA, MICROSOFT, DELL, LG, BIOGEN IDEC, BROWN SHOE, GENENTECH, GATORADE, KRAFT, BAUSCH & LOMB, KELLOGG’S, McDONALD’S, RUBBERMAID, COLGATE PALMOLIVE, JOHN DEERE, CATERPILLAR, BAYER, ORAL-b, GILLETTE, REVLON, YURBUDS and TRANSENTERIX, to name a few. As a thought leader in ergonomic design, Dr. Rutter, Metaphase’s CEO has been profiled and interviewed by major media including the WALL STREET JOURNAL, CNN, CTV, CITYTV, THE CHICAGO TRIBUNE, THE OTTAWA CITIZEN, THE TORONTO GLOBE & MAIL, LEXUS MAGAZINE, APPLIANCE DESIGN, OPRAH’S O-MAGAZINE, METROPOLIS, BUSINESS 2.0, and BUSINESSWEEK. Metaphase has received over 75 international design excellence awards, been awarded over 130 patents, has several designs in the Chicago Athenaeum’s Good Design Museum Collections and two designs selected by Museum of Modern Art. Dr. Rutter has been a powerful and animated keynote at several global conferences, has published numerous articles, and is a vocal advocate for a User-Centered Design Innovation Strategy and brining dignity to the design of medical products. “Metaphase has increasingly melded scientific research and aesthetics in designing new products – changing the reputation of a field once viewed as frivolity” The Chicago Tribune “…a gold standard plan.” The Wall Street Journal